Subsequently, there has been a growth in local news deserts, leaving many communities across the world with little to no access to quality local news sources. Yet, many are experiencing a rapid decline in advertising revenues and subscriptions, exacerbated by the COVID-19 pandemic. They hold local authorities to account and help to explain the local impacts of global issues, such as climate change. Local news organisations are essential for democracy. It is for these reasons that PMA is proud to showcase some of the best radio from our global membership to celebrate this year’s UNESCO World Radio Day – demonstrating how and why public radio stations continue to maintain the trust of their audiences. But what hasn’t changed is that public radio continues to play a critical role in societies around the world, providing accountable, impartial, accessible, and independent sources of information, education and entertainment. Of course, many public media organisations now offer multiplatform radio and audio services, including podcasts and on-demand content, which enables listeners to seamlessly tune into their favourite radio programmes whenever and wherever they choose. Public service radio, which celebrates 100 years of existence this year, is no exception. This has been clearly demonstrated throughout the past two years, as people around the world tuned-in, not only for accurate and trusted information about the COVID-19 pandemic, but for a familiar voice and company during periods of isolation. Its resilience has often played a life-saving role during times of crises, and its ability to evolve, innovate, and connect people through the airwaves is beyond compare. The theme is fitting because, even in the current climate of growing distrust in journalism and the abundance of choice of platforms and content in an ever-evolving media landscape, radio remains the most trusted, prevalent, and accessible medium in people’s lives. This is the theme for World Radio Day 2022, held on 13th February. Political correctness of mainstream media in the U.S.“Yes to Radio, Yes to trust”. Survey on most important news media in Denmark 2016 In fact, some news consumers are moving away from official news platforms altogether and getting their updates from influencers rather than journalists. The lack of trust in news on social media has yet to affect consumption – social networks are the most used source of news among many consumers, particularly younger generations. The same study found that close to 70 percent of respondents were more concerned with bias in news that other people may consume than with their own news source.Ī report exploring trust in news found that radio, network news, and newspapers were the most trusted news sources in the United States, whereas social media was not considered reliable in this regard. More than 50 percent of total respondents to a survey held in early 2020 believed that there was a fair amount or great deal of bias in the news sources they used most often. The credibility of all the news sources in the ranking was higher in 2022 than in the previous year, though the figures in 2021 were particularly low.įinding trustworthy, impartial news sources can be difficult for audiences in a world where fake news is in constant circulation and bias in news is a growing concern. Sources which fared less well were MSNBC, Fox News, National Public Radio, and HuffPost, with less than 50 percent of adults agreeing that they found these to be reliable news outlets. According to a survey held among adults in the United States in February 2022, ABC and CBS were considered to be the most credible news sources in the country, with 61 percent of respondents believing the organizations to be very or somewhat credible.
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